import React, { useState, useEffect, useRef } from 'react'; import { ArrowDown, Smartphone, Users, Zap, BarChart, Target, Share2, Layers, Cpu, Activity, ArrowRight, Aperture, ExternalLink, TrendingUp, MessageSquare, Camera, Globe, ShieldCheck, ZapOff } from 'lucide-react'; /** * ------------------------------------------------------------------ * 核心数据配置区 * ------------------------------------------------------------------ */ const MARKET_DATA = { size: [ { year: '2021', value: 3.29, label: '3.29亿部' }, { year: '2022', value: 2.86, label: '2.86亿部' }, { year: '2023', value: 2.71, label: '2.71亿部' }, { year: '2024E', value: 2.85, label: '回暖预期' }, ], trends: [ { title: "存量换机", desc: "换机周期延长至30个月+", icon: }, { title: "高端突破", desc: "600美元+市场占比提升", icon: }, { title: "AI重构", desc: "端侧大模型成为标配", icon: }, ], competitors: [ { name: "vivo", tag: "科技人文 / 均衡王者", strategy: "【核心】自研蓝晶/蓝图影像 + 蓝心大模型。深耕影像与OS(BlueOS)自研,主打高端稳健增长。", power: 92, color: "bg-blue-500" }, { name: "Huawei", tag: "麒麟回归 / 品牌势能", strategy: "【核心】Mate/Pura系列强势回归。主打国产化闭环、卫星通信及鸿蒙生态的深度垂直整合。", power: 95, color: "bg-red-500" }, { name: "Xiaomi", tag: "人车家全生态", strategy: "【核心】HyperOS 跨端互联。借小米汽车势能,绑定徕卡影像,由'性价比'向'质感高端'转型。", power: 88, color: "bg-orange-500" }, { name: "OPPO", tag: "影像专家 / AI普及", strategy: "【核心】Find/Reno双旗舰发力。强调AI手机概念普及与哈苏影像色彩,注重一二线城市渠道渗透。", power: 86, color: "bg-emerald-500" } ], personas: [ { title: "影像创作者", tag: "人文之悦", desc: "关注色彩科学,追求拍出'有故事'的照片。vivo X系列核心人群。", color: "from-blue-500 to-cyan-400" }, { title: "商务精英", tag: "高效折叠", desc: "追求极致隐私安全与移动办公效率。X Fold系列目标。", color: "from-purple-500 to-indigo-400" }, { title: "性能极客", tag: "电竞体验", desc: "对帧率、散热敏感,iQOO主要覆盖群体。", color: "from-yellow-400 to-orange-500" }, ] }; const BRAND_CASES = [ { title: "vivo S19: 西湖东方美学 CGI", brand: "vivo", type: "own", category: "视觉美学 / 科技国潮", insight: "【视觉叙事】借势'新中式'热潮,利用CGI技术将产品融入西湖十景。这不只是展示手机,更是用科技演绎传统文化,在Z世代心中建立'人文之悦'的审美心智。", icon: , link: "https://www.digitaling.com/articles/1221611.html" }, { title: "豆包 x 努比亚: AI硬件破局", brand: "Industry Analysis", type: "competitor", category: "AI 原生 / 跨界营销", insight: "【差异化突围】不仅是硬件,更是'AI Agent'的叙事胜利。通过GUI Agent打破APP围墙。启示:vivo BlueLM 除了技术,也需要一个'打破规则'的故事。", icon: , link: "https://www.digitaling.com/articles/1437603.html" }, { title: "小折叠屏: 撕掉'花瓶'标签", brand: "Trend Insight", type: "trend", category: "品类洞察 / 用户心智", insight: "【品类进化】从'美丽小废物'到'主力机'的跨越。关键在于外屏生态实用化与悬停拍摄,满足了用户'既要颜值又要实力'的心理。", icon: , link: "https://www.digitaling.com/articles/1064776.html" }, { title: "Redmi: 连续剧式广告", brand: "Competitor", type: "competitor", category: "剧情内容 / 粉丝经济", insight: "【内容策略】竞品Redmi通过'职场反转剧',将生硬的卖点转化为推动剧情的爽点。这是一种'广告即内容'的高级打法,值得年轻线参考。", icon: , link: "https://www.digitaling.com/articles/986502.html" } ]; /** * ------------------------------------------------------------------ * 视觉组件库 * ------------------------------------------------------------------ */ const AmbientBackground = () => (
); const ScrollReveal = ({ children, className = "", delay = 0 }) => { const [isVisible, setIsVisible] = useState(false); const ref = useRef(null); useEffect(() => { const observer = new IntersectionObserver( ([entry]) => { if (entry.isIntersecting) setIsVisible(true); }, { threshold: 0.1, rootMargin: "0px 0px -50px 0px" } ); if (ref.current) observer.observe(ref.current); return () => ref.current && observer.unobserve(ref.current); }, []); return (
{children}
); }; const GlassCard = ({ children, className = "", hoverEffect = true, onClick }) => (
{children}
); /** * ------------------------------------------------------------------ * 页面主逻辑 * ------------------------------------------------------------------ */ const App = () => { const [scrollProgress, setScrollProgress] = useState(0); useEffect(() => { const handleScroll = () => { const totalScroll = document.documentElement.scrollTop; const windowHeight = document.documentElement.scrollHeight - document.documentElement.clientHeight; setScrollProgress(totalScroll / windowHeight); }; window.addEventListener('scroll', handleScroll); return () => window.removeEventListener('scroll', handleScroll); }, []); const handleCardClick = (url) => { window.open(url, '_blank'); }; return (
{/* 顶部进度条 */}
{/* 导航栏 */} {/* Hero Section */}
数据驱动 · 品牌共鸣 · 竞品博弈

重构高端心智
vivo 市场全景调研

在存量内卷的手机市场,vivo不只在卖硬件,
而是在构建一个连接科技与温度的生态。

Explore Deep Dive
{/* 第一部分:市场大盘 (包含折线图与来源) */}

市场大盘趋势

国内市场经历三年下行后呈现微弱回暖态势。随着 AI 手机概念的爆发, 高端换机潮正成为各大厂商争夺的“最后一块蛋糕”。

{MARKET_DATA.trends.map((t, i) => (
{t.icon}
{t.title}
{t.desc}
))}

国内手机出货量走势 (2021-2024E)

单位:亿部 (Annual Shipments)

SOURCE: IDC / CANALYS 2024 REPORT
{/* 复合可视化:柱状图 + 折线图 */}
{/* 背景网格线 */}
{[1,2,3,4].map(i =>
)}
{/* 折线图路径 SVG */} { const x = (i / (MARKET_DATA.size.length - 1)) * 100; const y = 100 - (d.value / 3.5) * 100; return `${x}% ${y}%`; }).join(', ')} className="drop-shadow-[0_0_8px_rgba(34,211,238,0.5)]" /> {/* 折线点 */} {MARKET_DATA.size.map((d, i) => ( ))} {/* 柱状图部分 */} {MARKET_DATA.size.map((d, i) => (
{d.value}亿
{d.year}
))}
*注:2024E 基于各大调研机构上半年出货增势预测,市场回暖受折叠屏及 AI 手机驱动明显。
{/* 第二部分:竞争格局 (深度结合微信文章对比) */}

竞争格局:差异化突围

基于 2024-2025 手机市场竞争动态分析,vivo 需在“品牌势能”与“技术生态”间寻求差异化占位。

{MARKET_DATA.competitors.map((comp, idx) => (

{comp.name}

{comp.tag}

{comp.strategy}

Brand Momentum {comp.power}%
))}

核心结论:vivo 的生存哲学

面对华为的回归和小米的汽车生态,vivo 应坚持本心,通过蓝晶芯片技术栈深度绑定底层性能, 并利用蓝图影像在人像领域维持绝对统治力。不求全生态扩张,但求在单点场景做到极致。

{/* 第三部分:品牌传播 & 市场洞察案例 */}

传播视角:数英网深度案例

分析行业现象级营销,从竞品和趋势中反哺 vivo 的品牌表达策略。

Click to view full case study on Digitaling
{BRAND_CASES.map((item, idx) => ( handleCardClick(item.link)} className="h-full flex flex-col group border-l-0 hover:border-l-4 hover:border-l-cyan-400 transition-all duration-500" >
{item.icon}

{item.title}

{item.category}

"{item.insight}"

Category: {item.brand}
View Detail
))}
{/* 第四部分:用户画像 */}
{MARKET_DATA.personas.map((persona, index) => (
0{index + 1}

{persona.title}

{persona.tag}

{persona.desc}

))}
{/* Footer */}
DESIGNED FOR VIVO STRATEGY INTERVIEW · 2026
BENFEN & INNOVATION
); }; export default App;